Nena’s wish is that every customer who comes through our doors leaves impressed by Nena’s and isĮxcited to come back again. Nena’s is committed to consistently provide our customers with impeccable service byĭemonstrating warmth, graciousness, efficiency, knowledge, professionalismand integrity in our work. Quality Mexican cuisine inspired by authentic family recipes handed down from generation to Nena’s Mexican Restaurant’s mission is to be a full service family restaurant offering affordable, high MissionStatement and Goals of the Restaurant: That it is a new restaurant in a new city and perhaps not known to the local community, MariaĮlena Reyes seeks to have a strong public relations campaign for the grand opening, in order to 1)Īttract and build a strong clientele 2) have the support of the local media to reach the communityĪnd be known 3) have a strong media presence on all relevant social networks. Mexican Restaurant is expanding to its fourth location in the city of Lodi, in May 5th, 2016. Expanding on its strong following, Nena’s Its legendary menu to service the growing Sacramento restaurant scene, Maria Elena opened theįirst location, outside of Stockton, in Sacramento in 2014. Nena’s Mexican Restaurants are full service restaurants popular within the local communityįor their authentic and flavorful Mexican dishes, featuring hand-made tortillas. With its ability to rent the adjacent amphitheater for special events, the restaurant canĮasily increase its seating capacity from 500 to 1,000. The location has one-of-a-kind amenities like the outside patio area, which faces the Year, Nena opened a new location at the Waterfront Warehouse, a historic building in Downtown Opened on Waterloo Road in 2008, however this location burned in early 2012. Restaurants, opened the first Nena’s 32 years ago on B Street in Stockton.

Maria Elena Reyes (also known as Nena), founder and owner of Nena’s Mexican

Waterfront and long-time friend to the restaurant owner provided us with details regarding Nena’s Lilia Serrano, the current manager at Nena’s Mexican Restaurant at Downtown Stockton 26Ĭampaign for Nena’s Mexican Restaurant Lodi’s Grand 16Ĭommunication Tacticsfor Nena’s Mexican Restaurant Campaign. 11Ĭommunication Tools and Strategies to be used and reasons. 9Īction Plan for Nena’s Mexican Restaurant Campaign. 9įour Media & Marketing Service Incorporated. Interviewwith Designated Spokesperson and Special Guest on Opening Night. Nena’s Mexican Restaurant areas of need.7 Mission Statement and Goals of the Restaurant.

Campaign for Nena’s Mexican Restaurant Lodi’s Grand Opening.3īackground research on organization.

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